Melville’s new beer features eye-catching designs.



Independent specialty brewer Innis & Gunn has launched Melville’s real fruit flavored beers equipped with stylish labels courtesy of Spear (www.spearsystem.com).

Following the success of the award winning labels for Innis & Gunn’s Oak-Aged Beer, the brewers looked to Spear to create an equally impressive label for their innovative product. The vintage style designs with a contemporary twist are printed on a pressure-sensitive matte paper stock, decorated with bold variant colors. Spear combined this with a matte gold hot foil and a specialist rotary screen-printed varnish to achieve a textured, eye catching finish.

Melville’s in 275-mL glass bottles come in two flavors, and are sold all over the UK.