Nestlé Waters’ Arrowhead® Brand
100% Mountain Spring Water introduces its .5L ReBorn™ bottle, made with 50%
recycled PET (rPET) in the familiar Eco-Shape® bottle design.
Arrowhead is one of the only major bottled water brands on the West Coast to
utilize rPET – by producing this new ReBorn bottle, the brand will save
resources and use 15% less energy than it takes to produce bottles from all-new
materials. Given the widespread distribution and availability of the Arrowhead
brand on the West Coast, this bottle will help to increase awareness and
educate the public about the value of recycling.
PET (polyethylene terephthalate) plastic has been the
standard beverage packaging for decades – rPET is recycled PET plastic and
maintains the durability, safety and reusability of virgin PET and does not
affect the taste or quality of the water. The iconic regional brand’s new .5L
bottle demonstrates how plastic bottles can be reused and given another life
after they’ve been recycled.
“We’re
thrilled to introduce the ReBorn bottle in California. Our goal is to keep
valuable plastic materials from being discarded by encouraging recycling and
using recycled plastic in our products,” says Gigi Leporati, brand manager,
Arrowhead 100% Mountain Spring Water. “Arrowhead is sourced from carefully
selected mountain springs, so it is natural for us to be respectful of the
environment to ensure the sustainability of our spring sources and be
responsible with the resources we use. The ReBorn bottle is a symbol of our
ongoing effort to reduce and recycle resources.”
As part of its
commitment to sustainability, Arrowhead is partnering with Keep California Beautiful
(KCB), an organization committed to recycling education and efforts. This year,
to celebrate America Recycles Day on November 15, the partners will work
together to host a volunteer recycling and beautification event in San
Francisco’s Fisherman’s Wharf area. More than 250 local residents will
volunteer their time and commitment to a variety of projects, including picking
up trash and recyclables, painting and invasive plant removal. To further
assist with local organizations’ efforts to increase recycling and meet zero
waste goals in San Francisco, Arrowhead has provided funding to KCB for a
one-year sponsorship of four innovative solar-powered BigBelly waste and
recycling stations. The stations will be unveiled in time for America Recycles
Day and provide long-term, expanded recycling opportunities for visitors to
Fisherman’s Wharf and Golden Gate National Recreation Area. Additionally, the
BigBelly bins at Fisherman’s Wharf will offer consumers a one-stop solution for
all three streams: recyclables, compostables and trash, which is a first for
public spaces in the U.S.
“It’s exciting to see a widely recognized brand make a
significant commitment toward using more recycled materials,” says Christine
Flowers, Executive Director of Keep California Beautiful. “In California, we
are highly eco-conscious, and the Arrowhead brand is positively impacting the
conversation when it comes to thinking about more responsible packaging.”
In addition to the introduction of the ReBorn bottle,
today Arrowhead officially launches its “Recycling is a Beautiful Thing”
campaign that aims to motivate people to recycle and spread the word about the
importance of recycling. An interactive edu-tainment program hosted on the
brand’s Facebook page demonstrates the brand’s support of recycled materials
and features educational information and creative artists who use recycled
materials in their work. To engage with the campaign and learn more about
Arrowhead’s efforts in sustainability, visit the brand on Facebook at www.facebook.com/arrowheadwater.
