When a product such as Eternal Water is marketed as pure and pristine, finding a label that reflects these attributes is paramount. In the competitive retail landscape of bottle water, standing out on the shelf is essential to success, and catching the consumer’s eye takes innovation and a bold brand image.
Using naturally alkaline spring water from a protected underground source that is filtered through layers of volcanic rock and sandstone to a vast aquifer providing a natural barrier from any environmental pollutants, Eternal Water is known for its pure product. The natural alkaline properties come from the filtration process in which the water naturally absorbs essential minerals such as calcium, magnesium and potassium. Through pressurization, these naturally occurring minerals in the rock infuse into the water making it alkaline. The location of the springs is carefully selected by the company to ensure its isolation from commercial and industrial pollution.