Americans have redefined how we shop, cook and eat.
In less time than it takes to download a movie or to get the charcoal lit, home cooks all over America are throwing together meals that are quick, satisfying and and nutritious for loved ones inevitably on the run.
And as busy as today’s singles and families are, they are cooking – just not like their grandmothers did. With most adults working and entire families feeling overscheduled, modern cooks are far more likely to simply and creatively combine pre-packaged and fresh foods in a growing trend that has wide-ranging implications for food manufacturers and retailers.