The way in which consumers view and interact with packaged products is changing. With a growing focus on convenience and sustainability, traditional pack types are being replaced by innovative and flexible options designed to meet these consumer needs. The flexible packaging market is estimated to be worth $351 billion by 2018, meaning that it is rapidly gaining market share from other sectors such as traditional rigid packaging.
There have been many exciting new product developments which have helped to demonstrate to consumers the true potential of flexible packaging. Examples include the Halls "twist-off" Stickpack converted by Sonoco & Co - a flexible package which allows one sweet to be dispensed without losing others - and the Savvy Green Laundry Detergent Pouch, which displays high-end graphics and offers easy dispensation.