Marketers should nix risky terms like ‘biodegradable,’ Kosch Says
Online column by veteran LeClairRyan (leclairryan.com) environmental attorney describes ongoing FTC campaign against ‘false and misleading’ environmental claims on product packages and marketing materials.
Use of the term “biodegradable” on product packaging and marketing materials spurred a host of federal enforcement actions last year—a clear signal that companies should stick to the facts and avoid making fuzzy environmental claims, writes LeClairRyan attorney James A. Kosch in a Jan. 6 column posted on CorporateComplianceInsights.com.