EnviroPAK reveals new brand identity through improved website for 2014
Premier molded pulp manufacturer refreshes its look to ready for continued growth in new year
EnviroPAK (enviropak.com), manufacturer of molded pulp packaging for the protection of a wide range of products, launched its new website. The website features the company’s new brand identity and focuses on showcasing the creative and cost-saving applications of its internal design team. The website also offers visitors dozens of examples and case studies of the best, most innovative ways its molded pulp material has been used by its growing customer base in the last 24 months. Special attention was given to creating a web site conducive for viewing on mobile platforms, an overture to busy distributor partners who travel intensively around the U.S.
“We’re excited that our new brand identity and website are launching at the same time,” says Chris Miget, President of EnviroPAK. “It’s exciting to be entering 2014 with a fresh look to go along with our ambitious growth plans for the new year.”
The new brand identity and color palette reflect EnviroPAK’s commitment to the benefits its products offer to environmentally conscious customers, a key benefit as stated by its customers over the last 24 months. Customers and distributor partners will be able to more easily access EnviroPAK videos and comfortably navigate through all of EnviroPAK’s social media channels. Case studies featuring companies that have worked with EnviroPAK and their custom molded pulp packaging solutions were also added to the site, reminding users of molded pulp’s benefits, both economically and environmentally.
EnviroPAK produces a transfer molded thin wall product, the most prevalent type used in the industry today. The process uses a forming and transfer die with a standard thickness of 1/16 of an inch and has provided soft protection for eggs and light bulbs for more than 100 years. Today, this tried and true technology provides great accuracy and definition for moderate to high volume products.