Energy and raw materials are becoming more expensive, and consumers want to do more for the environment. This is forcing manufacturers of sweets and snacks to make difficult adjustments: their products have to stand out from the crowd without extravagant packages that drive up costs. Packaging producers and machinery manufacturers can help – with material-saving packaging solutions and more efficient production lines.
“Halloren Kugeln” chocolates have been a longstanding favorite on the confectionery shelves, and without much publicity. A big-selling product for over 60 years, these chocolates have repeatedly given the Halloren chocolate factory in Germany outstanding business figures. In 2013, the company aims to pass the Euro 100 million sales mark for the first time after about Euro 90 million in 2012. “Since privatization in 1992, we’ve managed to hold our own on the market without neglecting our roots and what we do best,” says CEO Klaus Lellé.