CPGs and private label brand owners have seen sustainability morph from a buzzword associated with a narrow scope of eco-minded shoppers, to an integral part of the packaging consumers expect from brands. To help companies develop packaging solutions that appeal to today’s more eco-conscious consumer, professional consultancies are offering a wide range of advisory and design services. These might include preliminary package assessments, direction for how to market a product and guidance on sustainability-related trends that affect package design.
Sustainability-enhancing features on packaging can also contribute to reductions in overall supply chain costs, advancements in line efficiencies and increased opportunities for brand growth. Such factors make personalized consultation even more critical to the design process, ensuring that changes to the packaging align with the private label brand’s overall business strategy.