With the many technological advances and innovations of the twenty first century, today’s consumers expect and demand convenience, especially when it comes to their daily diet. Since first coming to the attention of a wider audience in 1954, the idea of TV dinners has become extremely appealing to the mass market but consumer awareness of the risks associated with buying ready meals is increasing, leading to a more cautious approach when it comes to purchasing products.
For private labels, it is now more important than ever to use a food manufacturer that complies with recognized industry standards such as traceability which requires the raw material and components intended or expected to be incorporated into edible products to be followed through all stages, including receipt, production, processing and distribution. This helps ensure that food introduced to the market is safe for consumption without imposing injuries or health risks to the consumer, meeting the expectations of all parties involved. Once seen as a “cheap” option, private labels are raising the bar increasingly competing against national brands, maintaining their renowned affordable pricing with continuous developments in product quality and packaging. Currently, with the stringent economy, ‘more for less’ is a common desire for many, which augurs well for the future of private labels. Retailers now prefer to have an extensive display of affordable and good quality options rather than more expensive national brands.