Consumers lead active lives. Busy schedules demand foods that fit into those lifestyles. While fast food serves up drive-thru fare, today’s consumers are seeking healthier choices that fit their dietary needs. Many allergy-friendly and free-from diets necessitate that consumers pack their own snacks making convenience paramount for snacking choices. Snack food packaging is growing. According to the latest 12-week Nielsen data, fresh snacking was up 11% in dollar sales last year with single-serve fresh snack with components up 26%.
To meet consumer demand for fresh-snacks, Ready Pac Foods, Inc. has optimized its Ready Snax line. Not only has the company added flavors, but they’ve reworked the packaging to provide better convenience, portability and freshness for consumers. The new snacking trays are vertical to improve shelf shapes and feature new labels with expanded nutrition information. In addition to the snack tray, Ready Pac is introducing Ready Snax snack bags with sliced apples and carrots.
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!