While it’s said that more isn’t always better, consumers seem to disagree. Buying in bulk offers savings, convenience and easy shopping. Rather than filling a shopping cart with loose items, consumers can grab a multipack of that product they use all of the time. Additionally, the multipack offers brands more opportunities to interact with consumers and showcase their brand identity. The secondary packaging gives brands an additional canvas, allowing them to add value to the package and highlight different aspects of their products.