It’s no secret that packaging’s role in branding is critical. A strong package design conveys and even enhances brand identity, increases shelf impact and differentiates a product, especially on a crowded store shelf.
And while packaging does more than convey the brand, a successful package will do just that. And to get there, brand owners are turning to new materials and technologies to produce novel, eye-catching package designs for their consumer goods.
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!