Sandridge anticipates Layered Selections to re-define consumer perception of fresh prepared foods
Sandridge Food Corporation (SFC, sandridge.com) has recently launched a new line of products called Layered Selections, freshly prepared entrees and side dishes with an inventive “new to market” layering concept. The company plans to win over the food savvy, yet time-starved consumer who demands fresh, minimally processed, hand-made quality food, but does not have the time to shop for individual ingredients and prepare them.
“Recent studies have consistently reported consumers’ desire for fresh product when it comes to prepared foods, but we also found that prepared foods shoppers actually want the ownership of preparing it themselves and take care when selecting the food that they bring home,” states John Becker, Senior Director of Marketing at SFC.