High-protein diets like Paleo and the Primal Diet are trending. While not everyone is jumping on these caveman-based eating plans, their popularity is increasing demand for protein-packed convenience foods that don’t come with high doses of preservatives, artificial ingredients or added carbohydrates. These consumer needs place new demands on packaging.
Increasingly, convenience becomes a driving factor in meat and poultry packaging. According to the 2014 Power of Meat study commissioned by American Meat Institute (AMI) and Food Marketing Institute (FMI), 60% of consumers said enhanced packaging such as resealable, leak-proof or freezer ready packaging would prompt them to purchase more meat and poultry products. Fifty-three percent of consumers reported a desire for pre-portioned, meal-size packages of meat. And 68% of consumers expressed interest in learning more about oven-ready meat and poultry solutions.