Labels tell a story to the consumer, display product information, packaging details and showcase what makes the product unique, all in an attempt to get the consumer to “pick me, pick me.” Labels also work to maintain packaging integrity when the product is handled by both retailers and consumers.
For convenient handling for consumers, Hammer Packaging (hammerpackaging.com) introduces HammerSHIELD to protect consumer’s hands from hot and cold packages. The co-extruded foam (polystyrene) substrate, used mostly with food and beverages, is ideal for hot and cold applications. HammerSHIELD is excellent for microwaveable products, such as microwave macaroni and cheese, as the label protects users from excessive heat when handling. In addition to protecting consumers, the labels also work to keep cold products colder, longer. And for beverages, the foam label offers a light barrier tint. The labels feature 360-degree branding and can conform to various package shapes and sizes. HammerSHIELD is a domestic sourced substrate, with high print quality on a smooth surface. Because it is a low density foam, less material is used for lower cost and higher insulation properties.