In the crowded aisles of grocery and liquor stores, brands can struggle to stand out. Thanks to unique and eye-catching packaging, brands have a chance to make an impact. Classic Scotch whisky brand, Dewar’s, has refreshed their packaging and brand design to reflect the brand’s heritage and capture their story. Dewar’s new design features distinct shapes for each bottle along with bold colors, stoppers and seals with presentation boxes, labeling and bespoke typefaces. Tying the new design together is the trefoil Celtic truth knot embossed onto the glass of every bottle. The three Ds in the design represent the three men who created the line, John, John Alexander and Tommy Dewar.
Where classic brands get a boost from new designs, new brands have the opportunity to make a splash with innovative packaging. American Born Moonshine worked with Saxco International, LLC (saxco.com) to create their package. Saxco designed a glass mason jar package made by Piramal Glass with the brand’s name embossed on the shoulder. Saxco used a custom food-grade thermoplastic silver colored lid from C & N Packaging. Inserted into the center of the lid is a tee-top cork pour spot from Paulson Supply, Inc. topping off the package’s classic yet unique look.
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!