Today’s educated consumers are impacting marketplaces worldwide. This is true in overall product innovation and packaging design. As an example, in retail environments manufacturers require highly-designed packaging that doubles as on-shelf advertising. But even that is sometimes not enough. All consumers, particularly Millennials, expect more from businesses. If a business’ mission is conservationism, then the brands, products and packaging, all need to reflect that.
We chatted with Darin Tang, senior vice president of Strategic Packaging Solutions; and DeWitt Clark, vice president of food manufacturing at Veritiv, about how this company is not only changing the packaging landscape, but expertly offering material-neutral solutions and services to meet its customer needs.