In the world of protein bars, flow wrap is the name of the game. Consumers know and understand this very customary packaging. Wilde Snacks of Boulder, CO wanted to capitalize on this consumer standard, yet give them something they had never tasted before or seen in a typical flow wrap package. When a shopper picks up a Wilde Bar they are picking up a meat-based, whole-food savory bar that delivers 10-11 grams of protein, but with very low sugar and sodium, all beautifully wrapped in a standard flow wrap package.
The idea for Wilde Snacks was born roughly two and a half years ago in Boulder. The concept was seemingly simple, combine premium pasture-raised or grass-fed lean meats from animals raised without growth hormones or antibiotics with fruits, vegetables, ancient grains and spices into a bar.