A new brand in a new industry might seem somewhat analogous to being the new kid at a new school in a new city, but fitting in isn’t what you’re after. The goal is to establish a market presence you can claim as your own. And when the new industry is marijuana-based products, how you define and position your brand says as much about you as it does the industry.
Seattle-based Db3 Corporation is a new company getting established in the expanding marijuana market. Its brand of cannabis-infused products is called Zoots (zootology.com).