The flexible packaging market is still expanding and growing each year. A report from Transparency Market Research (transparencymarketresearch.com) about the flexible packaging market states that the global demand for flexible packaging was valued at USD 73.56 billion in 2012 and is expected to reach USD 99.10 billion in 2019. Millennials, in particular, have taken a liking to the segment, since they are one of the first groups to grow up with pouches, with childhood favorites like Capri Sun juice drinks.
“Millennials have been key adopters of flexible packaging. A generation motivated by convenience and open to new, more usable forms of packaging, the millennials are adopting flexible packaging across a wide variety of products from dog treats to liquid sports gels. In addition, a report from Barkley, based on research conducted as part of a joint partnership with Service Management Group, The Boston Consulting Group and Barkley, identified that 55 percent of Millennials are responsive to marketing efforts that support a cause. The potential for environmental impact reduction offered by flexible packaging is therefore an attractive platform to optimize product attractiveness to this increasingly powerful demographic,” says Ian Lemon, Essentra’s global category manager for healthcare & personal care.
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!