In the packaging world, zeroing in on the customer has never been more important. It is imperative for brands to stand out – not only on retail shelves, but everywhere their products are seen and interacted with – as a means to secure consumer loyalty. Now, more than ever, consumer demand for customized products is on the rise, particularly among certain demographics with growing spending power.
Adapting packages for different markets and occasions is becoming ever more important in today’s world. Driving this trend are a number of factors, including the growth in private labels versus major brands, the increasingly crowded retail space (and therefore far greater selection for shoppers to consider) and the growing expectation from consumers that they deserve specialized products how and when they want them. As such, brand owners are faced with the need to increase brand acceptance and connect with consumers in a more personalized fashion.