Sales in the alcohol segment are increasing, especially now as we enter the holiday season. More parties, celebrations and toasts among family and friends call for more libations of all kinds. Packaging for the segment is evolving to capture consumers’ attention, in addition to appealing to their functional and practical sides.
I couldn’t write this article without first addressing the huge boom in the craft beer segment. Craft beer is on the rise with new breweries and brew pubs opening in the U.S. every day. The craft beer market is a $19.6 billion industry (according to the Brewer’s Association). The association states that there are 3,464 U.S. breweries, up 18.6 percent since 2013*. On premise and off, craft beer consumption is rising and there is no sign of a slowdown.
In this issue of Packaging Strategies, we take a look at the packaging robotics industry, learn about some of the latest products to be featured at PACK EXPO LV, sustainability innovation, and much more!