UPM Raflatac (upmraflatac.com) has launched a renewed product range for home and personal care labeling in the Americas. Backed by in-depth expertise and customer-focused service, these materials integrate seamlessly into a variety of packaging types for maximum brand appeal.

Home and personal care labeling is one industry where it pays to put your best face forward. Consumers are attracted to strong brand imagery and unique packaging – but expect labels to stick and stay. UPM Raflatac’s label stock products for home and personal care are optimized for high productivity in conversion and dispensing operations. The company’s film adhesives have good cohesion for clean and stable performance at high speeds as well as excellent water-whitening resistance for exposure to moist and humid environments. Additionally, these constructions feature strong film label faces and liners ensure reliable runnability in a variety of conditions.

UPM Raflatac’s Raflex Plus TC and PE 85 materials provide the excellent conformability, squeezability and printability needed for showcasing graphics on wall-to-wall squeezable containers. The company’s PP Clear, PP Pearlescent White, PP Solid White and PP Chrome products are ideal for semi-rigid containers; and new ultra-thin, ultra-clear VANISH™ films provide the optimal canvas for the no-label look on rigid containers. And for companies looking for the perfect resealable label or unique solutions for tubes or freshly-blown bottles, UPM Raflatac offers a comprehensive range of products for these applications.