When a consumer is faced with choosing a beverage, what influences their decision? Certainly things like price, branding, portability and sustainability all play a role. But one attribute stands above all others: taste. It turns out consumers are increasingly turning to aluminum cans as they seek the highest quality drinking experience.
Recently, the Can Manufacturers Institute (CMI) commissioned research in an effort to understand how consumer preferences and perceptions of beverages are impacted by package form. The findings confirm and provide specific insights into the aluminum can’s status as the leading beverage container in key areas—such as convenience, affordability, and a range of sensory attributes that include tactile sensations, aroma and, most important, taste.