Packaging that stands out on the shelf, provides convenience and effectively communicates the benefits of a product is critical to building a successful brand. As a matter of fact, the latest Global Packaging Trends Report from PMMI identified increasing awareness of health and wellness as one of the key trends driving development and innovation in packaging.
Packaging that communicates wholesomeness and nutritional benefits is rising in popularity. A report on gluten-free foods in the U.S. released in January 2015 by Packaged Facts, for example, revealed that sales of gluten-free products reached $973 million in 2014. By 2019, the report cites a 140% increase to $2.34 billion. Brands that clearly communicate and emphasize benefits such as “organic”, “gluten-free” and “all-natural” on their packaging and labels inform shoppers of the product attributes they may be seeking.