You might call it a global demand for small treats. The market demand for biscuits and savory crackers is on the rise, creating opportunities for food manufacturers to develop and strengthen their brands. The global bakery industry has seen revenue rise to around $408 billion over the past five years, with the industry's contribution to the global economy projected to grow at an average annual rate of 2.6%. [1] From a packaging standpoint, the expansion in this market is boosting the demand for fully-automated systems that increase efficiency and enable more hygienic processing. In addition, the need for flexible equipment and tailored solutions, backed by expert support, will help brand managers leverage the market opportunity in baked goods and meet ever-changing and diverse consumer needs.
In North America, the commercial side of the biscuit industry is concentrated: the 50 largest bakery companies generate 75% of revenue, with the typical company operating just one facility.[2] In this tight market space, biscuit manufacturers in the region need to be able to quickly adapt to changing retailer and consumer demands to stay competitive. Investment in new, flexible and future-proof technologies is crucial for lasting commercial success.