Éclair Naturals sweetens bath time

Eclair Naturals sweetens bath time with Fizzy Cupcakes

Natural beauty brand Éclair Naturals is leveraging the popularity of the latest bath craze with its popular and fun Fizzy Bath Cupcakes. Infused with almond oil, vitamin E and botanical extracts, Fizzy Bath Cupcakes give consumers a natural soak, with the benefits of skin moisturizing, soothing and conditioning. The sweet looking cupcakes are available in five scents: eucalyptus, rosemary and mint; grapefruit orange; lavender and vanilla; sandalwood; and breeze. All Éclair Naturals products are gluten free. The entire product line is also soy free, non-GMO verified, cruelty-free and vegan. Éclair Naturals Fizzy Bath Cupcakes are available at major retailers and online.

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.