Lindal Group names global BOV business manager
Ünal Varol has been named global Bag-on-Valve (BOV) business manager for Lindal Group (lindalgroup.com), and will report to Phil Lever, the company’s Group Commercial Director.
This new position for Lindal Group was designed to further elevate Lindal’s BOV strategy and industry position as a leader in this increasingly popular technology. Varol was previously general manager – Lindal Turkey, and has years of experience in BOV technology. This includes product development, filling, product launch and supply.
In his new role, Varol joins forces with Georges Bouille, the internationally-renowned aerosol industry expert on Bag-on-Valve technology who was recruited by Lindal just last year. “Ünal will be responsible for setting up and managing a new BOV applications laboratory at our Global Innovation Center in Briey, and driving our BOV new business development activities,” Lever says.
“This will include defining new product requirements, building technical service capabilities, identifying new business opportunities and ensuring ongoing Lindal leadership in this category.”
According to Lever, Varol successfully established Lindal’s presence in Turkey, a strategic addition in this important market, where East literally meets West. “Ünal has been instrumental in developing a strong team in Lindal Turkey and leaves a solid foundation from which to build into adjacent markets,” Lever adds.
Previously, Varol was area sales manager for Colep Healthcare, following his work at that company as senior technical expert and technical sales manager. Earlier, Varol was technical production manager for Rapid Spray, and technical support engineer at Scharr-Flüssiggas.
“Our BOV team at Lindal Group leads the industry,” says Lever. “Our customers will greatly benefit from this breath of experience, know-how and very special innovative energy."
The Bag-on-Valve (BoV) aerosol system is a modern packaging technology developed to improve cosmetic, medical or food products. It is convenient and user friendly, can be sprayed evenly at all angles and delivers superior product evacuation, thus minimizing waste and maximizing consumer value. BoV consists of an aerosol valve with a welded bag. The product is placed inside the bag while the propellant is filled in the space between bag and can. The product is dispensed by the propellant simply squeezing the bag when the actuator is depressed. Product is squeezed out of the bag by the compressed gas, to create a spray, cream or gel.