In the last 40 years, food waste has doubled per person, costing the average family $2,000 each year. More than half of this waste occurs in households and poorly-designed packaging is one of the primary culprits. Consumers are generally unaware of how packaging affects food waste. What they do know, however, is that they want their food products to stay fresh tasting and safe to eat for as long as possible. Fortunately, packaging technologies that help maintain freshness and extend shelf life are helping brands better meet these consumer demands. In striving to ensure their products are adored, not abandoned, brands must have a deep understanding of the market application, be knowledgeable of alternative packaging formats, utilize proper barrier properties and take advantage of the latest options in reclosability.