PRE® Brands unveils new design, new packaging
PRE® Brands is bringing new energy to the Food 2.0 movement in 2017, starting with a comprehensive brand refresh, including a new website, new item launch and re-designed packaging graphics for its lineup of premium grass fed beef products. The new look was unveiled at the ultimate spring culinary event, the SXSW SouthBites® Dinner, which showcases tasty bites from the cutting-edge culinary scene.
Since its inception in 2015, PRE has been a company driven by the mission of delivering what consumers want in food including great taste, transparency, health and safety at a fair price. In 2016, the company got its first dedicated headquarters, located in heart of Chicago's vibrant River North neighborhood.
PRE Brands' unique patent-pending packaging boasts a new design that emphasizes taste appeal and highlights the dual-sided clear vacuum-sealed structure offering 100% transparency. The updated packaging design led the look and feel of PRE Brands' new website. Along with the other enhancements, PRE plans to expand its portfolio to include hamburger patties.
"Our mission has always been to provide consumers the very best beef on their own terms," says Lenny Lebovich, founder and CEO of PRE Brands. "By continuing to foster innovation through our packaging, website and product offerings, we hope to elevate the shopping experience for existing consumers and offer new consumers a – literal – clear path to better beef."
PRE's sponsorship of SXSW SouthBites® Dinner, at the South by Southwest (SXSW) festival in Austin, TX, will create greater awareness of the brand among an innovative crowd. The multi-course dinner will feature a culinary collaboration of world-renowned chefs Jose Andres, ThinkFoodGroup, Aaron Franklin and Andrew Wiseheart, featuring PRE Brands' products.
"With so many new and exciting things happening with the brand this year, we wanted to highlight PRE at a place that, like us, celebrates creativity, innovation and diversity of thought. What better place to showcase than at SXSW®?" says Tracy Sinclair, CMO of PRE Brands. "It is truly an honor to collaborate and interact with some of the food community's most creative geniuses and we cannot wait to taste the chefs' creations."