As shoppers stroll through grocery store aisles, they are bombarded with countless logos and designs on product packaging. But what is it that actually gets the attention of today’s consumer and convinces them to grab an item off the shelf?
Despite what one may think, design and appearance of product packaging doesn’t have the biggest influence on shopper behavior. According to recent research conducted by Asia Pulp & Paper (APP), only 14% of U.S. consumers say appearance / design is the most important factor in their grocery shopping decision. Manufacturers need to consider the full range of packaging aspects that are influencing consumers’ behaviors to purchase groceries.