It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products. They trust that whatever they see on the “cover” — or package — is a representation of what they’ll find inside. This is why it is imperative that brands put time and energy into creating a perfect package for their product.
But what does a perfect package even look like? What things should it include, and how are they advantageous? In this article, we will discuss different aspects of product packaging to help you formulate a packaging strategy that will have your products flying off store shelves in no time.