Country Archer Jerky Company recently rebranded its entire catalog of products and changed the name to Country Archer Provisions. It is a leading producer of real-ingredient jerky and meat sticks, targeted to busy parents, athletes and other on-the-go consumers. The brand refresh is not only representative of the brand’s evolution from jerky to other meat snack products, but also the category growth as a whole. The new name, brand packaging and identity was implemented to highlight the key elements that make the products stand out in the crowded meat-snack category, such as 100% grass fed and finished beef, gluten-free, MSG, nitrates and preservative free.
“We’re always striving to elevate our offerings with fresh innovation that meets the evolving needs of better-for-you shoppers, and our new ‘Zero Sugar’ line, was born from this commitment,” said co-founder and CEO of Country Archer, Eugene Kang. “Keto, low-carb and low-sugar specialty diets are surging in popularity, building higher demand for recognizable ingredients and sustainable proteins. When we realized there’s currently no zero-sugar, zero-soy, grass-fed beef jerky on the market, we knew we could develop a standout product to meet this incremental consumer.”