eos (evolution of smooth) is a highly successful and highly recognizable brand that has truly changed the beauty and personal care segment. eos co-founders Jonathan Teller and Sanjiv Mehra started the company, based in Manhattan, NY, to "improve everyday beauty rituals for women."
Now celebrating its 20th year, the Global Pouch Forum will be held June 14-16 at the Intercontinental Hotel in Miami, FL. Known for its strong educational agenda, excellent networking opportunities and extensive flexible packaging exhibition space, the forum attracts a large attendance each year.
Flexible packaging is everywhere and pouch users know of their benefits. They’re easy to hold, carry, store, pour from, snack from and scoop from. While there are already so many innovations in the segment, there may be just as much opportunity.
IO-Link is a revolutionary, cost-effective sensor and actuator standard that can today enhance the flexibility, capabilities and productivity of packaging machines both new and already in use with little extra burden on operators or maintenance personnel. In fact, it makes their jobs easier.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.