Inspired by vintage barbering rituals, British brand Hawkins & Brimble is bringing a modern twist to the world of classic male grooming products with its latest range including Elemi & Ginseng Pre-Shave Scrub and Post Shave Balm.
Vital Farms, a producer of pasture-raised eggs in the U.S., is updating and streamlining its Alfresco Pasture-Raised Egg and Organic Pasture-Raised Egg cartons into two new designs to highlight transparency in labeling.
Kit & Kin, a new family brand featuring nappies (diapers) that combine premium performance with bio-degradability, alongside a range of certified natural skincare for mothers and babies, was co-founded by Emma Bunton (Baby Spice of the Spice Girls band).
The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
Why would you dress a ground-breaking formula in last year’s trends? Tailor-making a bottle, compact or tube can take many turns, from a subtle addition of a vogue-ish cap or sheath, to an avant-garde decoration treatment or a new, high-tech dispensing system that will become a benchmark in the industry.
The Glass Packaging Institute is now accepting submissions for the 2017 Clear Choice Awards. This is the only awards program that recognizes the contribution glass packaging makes to the image and success of everyday products.