The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.
IO-Link is a revolutionary, cost-effective sensor and actuator standard that can today enhance the flexibility, capabilities and productivity of packaging machines both new and already in use with little extra burden on operators or maintenance personnel. In fact, it makes their jobs easier.
It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside. They are designed to offer more opportunity for engagement, design elements, and also practical traits like light-blocking and water-resistant materials.
It used to be if a household cleaner smelled "strong," consumers knew it would clean their kitchen counters, bathrooms and more. Nowadays, these same consumers are seeking experiential scents, as well as looking for buzz words on labels like “clean, green, natural, sustainable.
On May 20, 2016, the FDA announced that the industry will be required to implement a new Nutrition Facts Panel for packaged foods to reflect new scientific information, including the links between diet and chronic diseases such as obesity and heart disease.
To maintain peak freshness for today’s busy yet health-minded consumer, Perfect Fit Meals sought out the perfect solution.
April 12, 2017
Started in early 2010, Perfect Fit Meals (PFM) is one of the first vendors of premium, ready to eat meals with an extended shelf life. PFM strives to deliver high-quality, non-frozen meals that offer a healthy alternative to other products in the category.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
This report is an excerpt from the 2017 Packaging Outlook Report, featured in Packaging Strategies NEWS.
March 13, 2017
PMMI’s “2016 State of the Industry: U.S. Packaging Machinery Report” analyzed 28 packaging machinery categories and revealed the value of domestic shipments of packaging machinery is projected to grow at a compound annual growth rate (CAGR) of 2.4% from $7.51 billion in 2015 to $8.5 billion in 2020.
Consumer packaged goods companies (CPGs) continue to face major changes across the industry. Ecommerce and digital marketing continue to rise steadily in importance, though physical stores show no signs of going away.