It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside. They are designed to offer more opportunity for engagement, design elements, and also practical traits like light-blocking and water-resistant materials.
It used to be if a household cleaner smelled "strong," consumers knew it would clean their kitchen counters, bathrooms and more. Nowadays, these same consumers are seeking experiential scents, as well as looking for buzz words on labels like “clean, green, natural, sustainable.
Prime Advantage, a leading group purchasing organization for midsized manufacturers, announces the findings of its ninth edition of the CFO Survey, revealing the financial projections and top concerns of industrial manufacturing companies. The results show that optimism in manufacturing among the group's members is at its highest levels since the annual survey’s inception.
In a study conducted by Packaging InSight (packaginginsight.com) on behalf of Pregis LLC (pregis.com), product protection was ranked as the most important packaging characteristic by 80% of respondents, compared to sustainability and ease of product removal.
Household products have come a long way in the last few years – from stand-up and flat-bottom pouches to bigger, brighter labels and innovative closures. The unfortunate truth is that we must keep innovating the packaging to come out on top.