Diagraph Marking & Coding, the world´s oldest product marking company, is celebrating its 125th anniversary. The company has stayed relevant for over 100 years by anticipating industry trends and strategically realigning the brand to meet evolving market needs.
This year’s Label Summit, held April 24-25 at Expo Guadalajara, united key suppliers and top label and package printing industry stakeholders for a combination of expert-led conference sessions with informative panel discussions, technical and practical presentations, and an expo running for the duration of the event.
Industrias Licoreras de Guatemala has partnered with award winning branding and packaging design agency Appartement 103 to create the brand identity and packaging design of new premium spiced rum Botran Cobre.
Coding and marking equipment has a tough job: To add a unique printed mark on a product or its packaging for security or tracking. To prevent counterfeiting, manufacturers must outsmart the thieves.
Green Giant has launched three limited edition cans that feature the artwork of patients of St Jude Children’s Research Hospital. Smith Design donated design, production and project management services to create these special cans of sweet peas, whole kernel sweet corn and cut green beans with colorful labels that integrate the patients' artwork.
IDDBA 18 attendees have a chance to meet with a materials scientist and marketing specialist from Milliken & Co. to brainstorm solutions to their packaging challenges.
For its new Popsicle Fruit Pops, Unilever partnered with Smith Design, who created a label that emphasizes “made with real” to connect with consumers wanting simple ingredients.
U.S. Dept. of Agriculture (USDA) Secretary Sonny Perdue indicated that issuance of the GMO labeling rule will be delayed until later this year, missing its July deadline. The USDA is still taking comments from other federal agencies and may incorporate some guidance prior to release.
Thorndown paints approached Brown&co to create a new brand from scratch that would stand out in this crowded and bland marketplace. The job included a radical tin size overhaul, new messaging, graphics and colors.
Lixir Tonic was founded by two childhood friends who believed tonic water could be more than just a pairing with gin. Having worked in bars, the duo noticed that the mixer category needed a shake up.