With the ever-changing landscape that is product packaging, the ability to keep up with packaging trends could have a major effect on your company’s market share. In recent years, brands haven’t been able rely on traditional advertising and “the way we’ve always done it” to stay relevant in their markets.
With each new year, fresh trends and ideas emerge, while old ways begin to fade. This pattern holds true for the world of packaging, where we see retro styles being reinvented and stale applications being replaced by new, creative innovations.
We all have fond memories of the Ball glass Mason jars. They have soared in popularity with consumers for multiple uses including using them as drink glasses, jarring homemade sauces and jellies and using them as flower vases and other Pinterest ideas.
Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.