The two biggest factors in the success or failure of any given product in the food and beverage industry are product quality and quantity. To satisfy these requirements, manufacturers must obtain precise measurements of packaged food and beverage goods and accurately record this data. Additionally, each package should be prepared in a sanitary environment to prevent contamination and preserve product integrity.
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.
Designer, Aaron Mickelson has created disappearing packaging. The Disappearing Package project features several innovative packaging ideas that eliminate or greatly reduce the amount of packaging in various products.
Imagine an evening filled with art and new music alongside a cup of fine, imported, loose-leaf green tea. It sounds like an evening at an art gallery or a posh party, but the musicians behind the new project, Tea for Tyrants, want to package this pleasant combination for you to enjoy any time.
Check out the February 2016 issue of Packaging Strategies today, featuring our cover story on household packaging. Other features include the importance of sustainability to consumers, trends in snack food packaging, and much more!