Flexible packaging is everywhere and pouch users know of their benefits. They’re easy to hold, carry, store, pour from, snack from and scoop from. While there are already so many innovations in the segment, there may be just as much opportunity.
For the first time ever, I had the privilege of attending the Craft Brewers Conference last month in Washington, D.C. and got a behind-the-scenes look at craft brewing, the people behind the segment, and the businesses that are involved in the processing and packaging of this popular drink.
The medicine or device may be a home-run product, but if consumers aren’t using the product correctly, it has little chance of success. And if the consumers cannot even open the package to get to the product inside, it has zero chance.
It’s no surprise that labels today are designed to do more than just stick around and inform buyers of what’s inside. They are designed to offer more opportunity for engagement, design elements, and also practical traits like light-blocking and water-resistant materials.
At PMMI’s Executive Leadership Conference in Miami mid-March, I got to hear from David Strauss, Nestlé USA’s head of packaging. He discussed some of the current trends impacting consumer packaging and the machines that create them.