Bryce G. Rutter, Ph.D. is the founder & CEO of Metaphase Design Group Inc. (metaphase.com). Dr. Rutter is a leading specialist in ergonomic product design and worldwide expert in handheld product design. His work ranges from robotic surgical systems, surgical instruments and medical devices to smart phones, computer input devices and wearable technology to food and beverage, and beauty and personal care products and packaging. His company, Metaphase, defines new product categories, rejuvenates sleepy brands and develops singular design innovations for influential global brands as well as high-profile start-ups. Rutter has received more than 140 international design excellence awards and has been awarded more than 100 patents.