We all have fond memories of the Ball glass Mason jars. They have soared in popularity with consumers for multiple uses including using them as drink glasses, jarring homemade sauces and jellies and using them as flower vases and other Pinterest ideas.
Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.
In 2014, the U.S. Food and Drug Administration documented over253 food recalls in Q1 & 2 alone, so with the end of the year fast approaching, it's important that we take a step back and review what lessons we've learned in the food and beverage industry, as well as take a look ahead at what 2015 holds.