Intently watching your favorite NFL team perform on live television, your eyes are transfixed on the screen and your mind is disoriented with angst as the quarterback grunts orders to his linemen and receivers.
Ranked No. 1 on the Fortune 500 list for the third straight year, Walmart has grown into a colossal brand with more than 5,000 locations spread all over the U.S. As the company grows, so does its share of competitors.
With the ever-changing landscape that is product packaging, the ability to keep up with packaging trends could have a major effect on your company’s market share. In recent years, brands haven’t been able rely on traditional advertising and “the way we’ve always done it” to stay relevant in their markets.
With each new year, fresh trends and ideas emerge, while old ways begin to fade. This pattern holds true for the world of packaging, where we see retro styles being reinvented and stale applications being replaced by new, creative innovations.