Communication with customers is an important part of marketing and branding. In many cases, brands are not sure how to go about properly getting the message out to a large audience. With the internet, there are quite a few different outlets to get your message out, but this does not help with offline customers.
In 2014, the U.S. Food and Drug Administration documented over253 food recalls in Q1 & 2 alone, so with the end of the year fast approaching, it's important that we take a step back and review what lessons we've learned in the food and beverage industry, as well as take a look ahead at what 2015 holds.
For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in exotic glasses can draw unwanted attention and adversely affect their enjoyment of the moment.