Holiday packs are stocking store shelves with cheer
July 24, 2014
It's that time of year again. The hustle and bustle of the holiday season is upon us and not a single aspect of life is left undecorated. Every year homeowners decorate their houses, malls deck the halls and food and beverage packagers release a plethora of gift sets featuring unique packaging, intriguing combinations and special edition branded items to bring holiday cheer to the grocery aisles.
The two biggest factors in the success or failure of any given product in the food and beverage industry are product quality and quantity. To satisfy these requirements, manufacturers must obtain precise measurements of packaged food and beverage goods and accurately record this data. Additionally, each package should be prepared in a sanitary environment to prevent contamination and preserve product integrity.
You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.
How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.