Consumer focus on wellness, environmental impact and macroeconomic factors such as the growth of the middle class creating more disposable income are shaping the global packaging market, said Charles D. Yuska, president and CEO, PMMI, The Association for Packaging and Processing Technologies.
Flexible packaging is everywhere and pouch users know of their benefits. They’re easy to hold, carry, store, pour from, snack from and scoop from. While there are already so many innovations in the segment, there may be just as much opportunity.
On May 20, 2016, the FDA announced that the industry will be required to implement a new Nutrition Facts Panel for packaged foods to reflect new scientific information, including the links between diet and chronic diseases such as obesity and heart disease.
As brands seek to tap into sustainability and wellness trends, brand owners can make significant strides in the arena with clean labels, transparency – both figuratively and literally – and by striving to reduce their carbon footprint throughout the supply chain.