It used to be if a household cleaner smelled "strong," consumers knew it would clean their kitchen counters, bathrooms and more. Nowadays, these same consumers are seeking experiential scents, as well as looking for buzz words on labels like “clean, green, natural, sustainable.
Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.
Bolstered by consumer preference and inherent cost savings.
January 27, 2017
As sustainability issues move to the forefront of the national conversation, we reached out to Tom Egan, vice president, Industry Services, PMMI, The Association for Packaging and Processing Technologies, to find out what the future might hold for sustainability initiatives in the consumer packaged goods industry, what considerations brands must heed and what resources are available to brands looking to make a difference.
As brands seek to tap into sustainability and wellness trends, brand owners can make significant strides in the arena with clean labels, transparency – both figuratively and literally – and by striving to reduce their carbon footprint throughout the supply chain.