Immediately available and domestically produced, the recyclable paper-based tray system uses 90% less plastic than conventional plastic-based trays and boasts extreme versatility.
Whereas requests for the designation are typically submitted by brand owners, Metsä Board is one of the few material suppliers to get their paperboard grades proactively pre-qualified.
Made from fully recyclable paper pulp and molded to the shape of Bruichladdich’s proprietary glass bottle, the colored wrap is the first of its kind in the whisky space.
Shoppers at selected Tesco Express stores in Brighton and Hove, Bristol, London and Manchester will see the “naked” bottles on shelves from January through March.