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OUR PUBLICATION
WHY PACKAGING STRATEGIES?
Packaging Strategies is the indispensable tool for anyone involved in the business of manufacturing and converting packaging. We offer our subscribers up-to-the minute information on industry news and trends, material and substrate developments, innovations in equipment, and the latest in business management.
AUDIENCE1
Advertising Perceptions1
53% visited an advertiser's website, and passed info along.
63% sought out more info via an internet search.
86% took action as a result of ads in Packaging Strategies
PUBLICATION AD SIZES
ADDITIONAL SPONSORSHIPS OR EXCLUSIVES
PACK EXPO PLANNER
Attract the right people to your booth in the PACK EXPO Planner. Our pre-show planner covers editorial highlights about key exhibitors, market study findings, show registration information and so much more.
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DIGITAL EDITION SPONSORSHIPS
Put your brand front and center with a Digital Edition Sponsorship as our dedicated readers access what is now so much MORE than just a digital replica of the print magazine. Intuitive, personalized and modern, readers can interact with, scroll through and even listen to the articles in our digital editions. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
FULL SPONSORSHIP
(Limit one sponsor per month.)
PACKAGE INCLUDES:
- Full Page Ad Across from front cover
- Mention with logo in Digital Edition Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per month.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. Packaging Strategies aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Packaging Strategies website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
| AD TYPE | DESKTOP | TABLET | MOBILE |
| Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| Billboard) | 970 x 250) | 728 x 90) | 320 x 50) |
| Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
31,607
Average Website Users1
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| Rectangle Ad | 180 x 150 | 180 x 150 | 180 x 150 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on packagingstrategies.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Top 10 Topics:
- Adhesives/Sealants
- Beverage Multipacks
- Blister Packaging
- Cans & Bottles
- Closure Lids
- Films & Coatings
- Flexible Packaging
- Labels
- Rigid Containers
- Sustainable Packaging
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ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting packagingstrategies.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Packaging Strategies’s browsing customers into visitors to your website!
Purchase online display ads on packagingstrategies.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletter delivers useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our PS eXTRA eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
PS eXTRA
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales and build awareness for your brand. The PS eXTRA is a weekly eNewsletter aimed at helping packaging printers and converters make the most of their business, with the latest information on consumer and industry trends!
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. Packaging Strategies offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
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- December 2019 BPA Brand Report
- Media Owner’s Data
- BPAWW Interactive
- Packaging Strategies 2019 Reader/Preference Profile Study
MORE MARKETING SOLUTIONS
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