Brand Awareness
BACK TO MEDIA KIT HOME
Download as PDF
Our eMagazine
WHY PACKAGING STRATEGIES?
Packaging Strategies is the premier resource for packaging machinery, materials, automation and design, featuring all segments of packaging including food & beverage, pharmaceutical, pet, cannabis, personal care, household and more.
AUDIENCE1
Advertising Perceptions
53% visited an advertiser's website, and passed info along.
63% sought out more info via an internet search.
86% took action as a result of ads in Packaging Strategies
Source: Reader Preference Profile Study, 2019
PUBLICATION AD SIZES
BACK TO TOP ^
eMAGAZINE SPONSORSHIPS
Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Increase your impact with these packages that allow you to take full advantage of our eMagazine capabilities.
FULL SPONSORSHIP
(Limit one sponsor per issue)
PACKAGE INCLUDES:
- Full page style ad that appears over the cover. If minimized, a “Sponsored By:” callout remains on the cover that can be expanded.
- Mention with logo in eMagazine Reminder eBlast
PERSISTENT SPONSORSHIP
(Limit one sponsor per issue)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
INTERSTITIAL SPONSORSHIP
(Limit three sponsors per month)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.
HIGH IMPACT DISPLAY ADS
(Limit three per month)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
BACK TO TOP ^
ADDITIONAL SPONSORSHIPS OR EXCLUSIVES
PACK EXPO ePLANNER
Attract the right people to your booth with ad space in the all-digital PACK EXPO ePlanner. Our pre-show coverage includes editorial highlights about key exhibitors, market study
findings, show registration information and so much more!
Click here for details
BACK TO TOP ^
WEBSITE ADVERTISING
45,515
Average Website Users1
Online Display Ads are an effective way to create clicks to your website. Packaging Strategies aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Packaging Strategies website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
eMagazine Ad Sizes
| AD TYPE | DESKTOP | TABLET | MOBILE |
| 1Super Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| 1Leaderboard | 728 x 90 | 728 x 90 | 320 x 50 |
| 1Pushdown | 970 x 90 (expands to 970 x 415) |
728 x 90 (expands to 728 x 315) |
320 x 50 (expands to 320 x 415) |
| 1Billboard | 970 x 250 | 728 x 90 | 320 x 50 |
| 2Half Page | 300 x 600 | 300 x 600 | 300 x 250 |
| 3Supplied Video | Any size up to 1920 x 1080 | Any size up to 1920 x 1080 | Any size up to 1920 x 1080 |
| 4Medium Rectangle | 300 x 250 | 300 x 250 | 300 x 250 |
| 5Wide Skyscraper | 160 x 600 | 160 x 600 | 300 x 250 |
| HOME PAGE ONLY | DESKTOP | TABLET | MOBILE |
| 6Middle Leaderboard | 970 x 90 | 728 x 90 | 320 x 50 |
| Adhesion Banner | 950 x 90 (expands to 950 x 460) |
728 x 90 (expands to 768 x 768) |
320 x 50 (expands to 320 x 480) |
TOPIC SPONSORSHIPS
A topic sponsorship on packagingstrategies.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Top 10 Topics:
- Adhesives/Sealants
- Beverage Multipacks
- Blister Packaging
- Cans & Bottles
- Closure Lids
- Films & Coatings
- Flexible Packaging
- Labels
- Rigid Containers
- Sustainable Packaging
BACK TO TOP ^
ONLINE RETARGETING
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting packagingstrategies.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Packaging Strategies’s browsing customers into visitors to your website!
Purchase online display ads on packagingstrategies.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
BACK TO TOP ^
eNEWSLETTERS
Our eNewsletter delivers useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our PS eXTRA eNewsletter is a great place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
PS eXTRA
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to drive traffic to your site, generate sales and build awareness for your brand. The PS eXTRA is a weekly eNewsletter aimed at helping packaging printers and converters make the most of their business, with the latest information on consumer and industry trends!
BACK TO TOP ^
SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. Packaging Strategies offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
BACK TO TOP ^
CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
BACK TO TOP ^
DRIVE
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
BACK TO TOP ^
- December 2020 BPA Brand Report
- Media Owner’s Data
- BPAWW Interactive
- Packaging Strategies 2019 Reader/Preference Profile Study
MORE MARKETING SOLUTIONS
Brand Awareness
Lead Generation
Content Marketing
Market Research
Events
Directories
Asset Development
INDUSTRY RELATED BRANDS FROM BNP MEDIA
✕
You must be in Chrome, Firefox, or Internet Explorer 9+ to download a PDF of this page.
Chrome
- Click Proceed below to open the Print/Save dialog box.
- Set Destination to "Save as PDF".
- If present, set Layout to "Landscape".
Firefox & Internet Explorer
- Click Proceed below to open the Print/Save dialog box.
- Under Select Printer select "Adobe PDF".
- Open the Preferences dialog box, select Layout from the menu options, and set Orientation to "Landscape".