The term “new normal” became a corporate cliché after it was used ad nauseam after the 2008 financial crisis. The phrase is being used once again to describe the fallout related the current pandemic.
Flexible Packaging recently spoke to Jim Tompkins, founder and chairman of Tompkins International, a leading supply chain consulting and solutions firm, about what he calls “the next normal” and how restarting the economy and business operations requires more than just reopening store doors. He explains how companies fall into four different categories based on business performance and industry standing leading up to and during the pandemic, and the specific steps and strategies each category must pursue to restart — or in some cases, cease — operations post pandemic.